ROLE SUMMARY

• Owns, defines and drives country specific Therapeutic Area and Brand strategy and tactical plans for Hospital brands (excluded Paxlovid)

• Plan, develop, optimize and execute of commercial activities of our anti-infectives portfolio 

• Forecast revenue of total hospital portfolio and A&P for promoted brands

• Generating revenue growth, drive product growth and lifecycle management, demand forecasting and Manage A&P for Hospital brands as well as ensuring the realization of profitability through market access tools

• Matrix management & leadership to ensure optimal decision making between RTAL, local Vaccine-Hospital Category Lead and local cross functional teams for effective support of the brand

• Proactively driving the development of brand strategies to maximize the brand growth 

• Have deep market, customer, patient and competitor knowledge and insight, ideally within the Hospital portfolio space and effectively uses them to articulate and drive the brand strategies.

• Acts as the single-point ‘go-to person’ on all portfolio related matters, forms, represents the portfolio on all regional matters

• Leads the portfolio cross-functional team in the country/cluster of responsibility

• Collaborate with the global, regional brand team and other CBLs across the cluster/region in the development and delivery of regional initiatives and programs

ROLE RESPONSIBILITIES

• Provides local insights and brand feedback to cluster/regional or global team, and Vaccine-Hospital/Cluster lead
• Tailors and executes brand strategies to local market needs, and defines local priorities for the brands
• Selects best-fitting modules from the global provided content and trans-create, customize, manage approval & roll-out of new promotional materials as needed
• All needed material updating based on regulatory changes
• Manage local agencies
• Forecasts portfolio performance, track progress towards target, and active involvement for revenue adjustment throughout the year during LE process
• Allocates and execute in country brand marketing expenses
• Develop brand plan/operating plan for Hospital portfolio in the region and continuously evaluating opportunities for the brands
• Develop and own the local omnichannel strategy and overall objectives as well as the commercial tactical in collaboration with hospital content&channel manager
• In collaboration with the hospital content&channel manager and health engagement lead, leads the POA for the brands, customizes materials to train Customer Facing Colleagues on product messaging and prioritization based on local knowledge
• Cross-functional brand leadership across Customer Facing Colleagues, H&V, Account management, medical, legal, regulatory, compliance, finance, logistic etc.
• Partners with Medical to identify and manage antiinfective KOLs.
• Develop appropriate MedEd initiatives and brand programs to educate antiinfective targeted HCPs on latest scientific updates and differentiated product attributes
• Articulates and gains support for the brand objectives financially, strategically, and tactically, and can work across the matrix to gain Country Lead brand plans and needed resources
• Ensure that all brand plans and activities are in full compliance with Pfizer SOPs, laws, and regulations

BASIC QUALIFICATIONS

• 5-10 years of marketing or relevant function (commercial, medical, H&V, finance) experience within the industry
• PharmD (pharmacist), MedD (doctor) degree is required
• Bachelor's Degree or equivalent required
• Master's degree or MBA desired
• Proficiency in Hungarian - as local language - and in English is must

PREFERRED QUALIFICATIONS

• Understanding on the healthcare environment and how to adapt strategies/initiatives to meet healthcare and patient needs
• Marketing, Customer and Competitor Insight
• Experience on translating data and insights to strategies – filling the gap between why and how
• Marketing Execution
• Strategic and Operational Business/Marketing Planning
• Data analysis, interpretation, and communications
• Performance and Program Metrics
• Financial and budgeting experience
• Exceptional interpersonal and influencing skills
• Exceptional collaboration/negotiation
• Exceptional prioritization - among/across brands, resource-constrained context
• Vendor management
• Ability to work in co-promotion and/or matrix structure
• Demonstrates business acumen
• Acts decisively
• Seizes accountability
• Holds people accountable
• Grows-others
• Leads change
• Self-awareness
• Lives up Pfizer values: Courage, Excellence, Equity and Joy

Please send resume in English.

#LI-PFE

Closing date for applications is June13, 2023

Primarily remote and field work, limited office work

 Work Location Assignment: Flexible