Country Brand Lead

Pfizer Inc.

Taipei, Taiwan

Job posting number: #7150689 (Ref:pf-4885638)

Posted: May 26, 2023

Application Deadline: Open Until Filled

Job Description

Own brand strategy for market. Define and Drive Country Specific TA and Brand Strategy, drive product growth and lifecycle management, forecast revenue and OPEX of Vaccine, ensuring the realization of revenue and profitability targets in country


  • Provide local insights and brand feedback to Vaccine Category Lead / Regional TA Lead (RTAL) / Brand Implementation Lead (BIL)
  • Tailor brand and execute brand strategies to local market needs, and define local priorities for a brand or TA
  • Select best-fitting modules from cross-EM content; translate and trans-create brand materials, as needed
  • Manage local agencies for trans-creation (budget, scope, timing, and quality of project)
  • Forecast brand performance and track progress towards target
  • Allocate and execute in country brand budget
  • Cross-functional brand leadership – across Field Force, Account management, medical, legal with particular focus on Public Affairs and Policy to shape the external environment
  • Train Field Force on product positioning and prioritization
  • Partner with Medical to educate KOLs on emergent medical research and differentiated product attributes
  • Working with NGO and engaging with government stakeholders



  • Brand Plan: review of brand strategies by regulatory / legal
  • Campaign Development: Select best fitting modules for country needs
  • Promo Meetings: Manage compliance review of materials

Shared Accountability

  • Develop country Op Plan and influence sales targets and brand A&P allocations (with CM/Vaccine Category Lead/RTAL/BIL)
  • Long-range forecasting (with CM/Vaccine Category Lead/RTAL/BIL)
  • Revenue adjustments, as needed (with CM/Vaccine Category Lead/RTAL/BIL)
  • Develop promotional meetings strategy (with CM/Vaccine Category Lead/RTAL/BIL)
  • Validate brand-specific messages, design training (w/medical, regulatory)
  • Develop awareness campaigns, congress content (w/ KOLs) in partnership with Medical and Public Affairs & Policy



  • 5-10 years of marketing experience
  • Bachelor’s Degree; master degree or MBA desired


Expect candidates to demonstrate these competencies (people manager roles):

  • Demonstrates business acumen
  • Acts decisively
  • Seizes accountability
  • Holds people accountable
  • Grows-others
  • Leads change
  • Self-awareness
  • Commits to “One Pfizer”
  • Builds effective teams

Expect candidates to demonstrate these commercial /management competencies

  • Marketing , Customer and Competitor Insight
  • Marketing Execution
  • Strategic and Operational Business/Marketing Planning
  • Data analysis, interpretation and communications
  • Performance and Program Metrics
  • Exceptional interpersonal skills
  • Exceptional collaboration/negotiation (w/Customer Marketing roles in country, FF, RTAL/BIL, IMB Country Lead, Internal Medicine Lead)
  • Exceptional prioritization –among/across brands, resource-constrained context;
  • Vendor management
  • Proficiency in the local language as well as English proficiency
  • Leading Policy Shaping Strategies


Pfizer is an equal opportunity employer and complies with all applicable equal employment opportunity legislation in each jurisdiction in which it operates.

Marketing and Market Research

Pfizer is committed to equal opportunity in the terms and conditions of employment for all employees and job applicants without regard to race, color, religion, sex, sexual orientation, age, gender identity or gender expression, national origin, disability or veteran status. Pfizer also complies with all applicable national, state and local laws governing nondiscrimination in employment as well as work authorization and employment eligibility verification requirements of the Immigration and Nationality Act and IRCA. Pfizer is an E-Verify employer.

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More Info

Job posting number:#7150689 (Ref:pf-4885638)
Application Deadline:Open Until Filled
Employer Location:Pfizer Inc.
New York,New York
United States
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